Human brain facts
_____You might believe that in case of an emergency, you'll be more likely to get help if there are a lot of people around. Unfortunately, that's just not the case. In reality, if something happens to you in a crowd of people, you might become victim to the “Bystander Effect.” It’s been proven multiple times that themore people witness an emergency, the fewer chances one of them will help.
The reason for this phenomenon is that peopledon't like taking responsibility for the situation when there are others around that can do it. _____Have you ever complained about poor product choices at the grocery store? Well, even those options that you do havemight be too many for you. When you have too many alternatives, yourbrain freezes and fails to make a final decision.
Shoppers in one grocery store unknowinglyparticipated in an experiment. Researchers set up two booths with a selectionof products. On one table, there were 6 kinds of jam, whilethe other was covered with 24 different jars of the sweet treat. And if you're sure that the second booth had more visitors, think again! The first table with fewer options got 60%of the shoppers. And 31% of those who approached this tablebought one of the jams. As for the remaining 40% of shoppers who stoppedat the table with all that variety, only 3% bought a jar. As you can see, less really is more.
So if you wanna sell something, try to fightthe urge to bombard your customers with dozens of options. And if you're a consumer, pick one from amaximum of 4 alternatives. _____Who doesn't like to think that they make conscious and rational decisions based on factual analysis? Unfortunately, nothing is that simple. Almost all your choices are made through unconsciousmental processing. “Hey, but what about that new smartphoneI recently bought? Before purchasing it, I compared the prices,all the functions – I really did my homework!” I know, I feel ya, but your subconscious wasstill probably running the show.
For example, you might’ve seen an ad about the product, and it stuck in your memory. But don't worry, even though your subconscious makes most of your decisions, it doesn't mean they’re bad or wrong! Your brain analyzes 11 million pieces of data every second. So, your decision-making is in good hands,trust me. If brains had hands…Well, you know what I’m saying! Actually, on that note…_____ You should trust your subconscious more – ittends to make decisions much faster than you do.
Again, let’s go back to that smartphone example. Say you’re at the store, and the sales person has talked you into buying this one super awesome model. The only thing that's left is to pay for your purchase, but that's where the problems begin. You start feeling increasingly uncomfortable and unsure.
What's happening? Well, it’s right about now when your subconscious has already jumped into the driver’s seat. It’s already decided (even faster than you!)that it doesn't like the choice you've been offered. If the negative emotion you feel is very intense,it might be better to trust your gut. It almost never lets you down. _____With one exception, people CANNOT multi-task.
You probably think that you can because that'sa very popular belief. But the truth is that you can just switch from one task to another really fast. Thus, you're 100% sure that you're multitasking. As for that one exception? Well, if you're engaged in some physical mundane task you've done a million times before, you can simultaneously busy yourself with a mental one. That's why you can easily do the dishes and think about work or walk and talk on the phone.
_____Emotional pain activates the same regions of your brain as physical pain does. This means that if your co workers "forget"to invite you to a party, you’ll feel as if they have physically hit you. It turns out that during the process of evolution,your body decided to save its resources and take the economical route.
The result:
you have a single neural systemto feel and detect both physical and emotional pain. Ow, my heart!_____ Your memories aren't set in stone – youtend to reconstruct them every time you think of a particular memory. Imagine that a memory is a short video clipthat’s stored somewhere in your brain. Each time you return to this memory, certainnerve pathways fire anew.
But these memories can change as a resultof new events that happen in your life. For example, you had an amazing beach side vacation with your partner. Your memories of this time will be warm, romantic,and cozy.
But then you break up, and this time, your mind will add some new details to the previously perfect picture. Perhaps your partner seemed cold and distant,even if at that time it wasn't true! And the whole memory would evoke totally differente motions.
_____You don’t exactly read text the way you might think you do. Despite what some researchers used to believe in the past, the brain doesn’t focus on word shapes – it pays attention to letter shapes and sequences. First, you recognize the letters in a word
and then proceed to figure out the word as a whole, even if they’re not in the right order! Interestingly enough, you use your peripheralsto read not only the letters in front of you but also 15 more letters that are ahead.
In other words, your brain anticipates thefollowing words. If you find it a bit harder to read texts written in all caps (which is something a lot of people say they find more difficult),the reason is that you aren't used to this type of writing.
As soon as you practice enough, you'll get used to this style, and it’ll become as easy as reading texts in lower case letters. But don't forget that nowadays, writing in all upper case letters can be seen as shouting, so be careful if you decide to conduct a few experiments involving your friends and family! “HEY, CAN YOU READ THIS?” “Who a, take it easy, man…”
_____ The next fact might burst your bubble a little,but it's a truth of life: you're a very poor predictor. It turns out that people tend to over estimate their potential reactions to different future events. This is true both about negative and positive things that might happen. People can't correctly estimate how bad they’d feel if they lost their job. They also can’t predict how happy they’d be if they won the lottery.
If you think about a potential unfortunateevent, you believe that you’d be devastated for a much longer time than you will be ifthat event really happens. And the same goes vice versa: you overestimatethe level of happiness you'll feel if something great happens. _____Be careful if you go shopping in a bad mood, when you're tired, or if you feel scared. In this case, logos and brands will have the biggest effect on you. The thing is that when people are stressed,they aren't likely to try anything new. They tend to stick to familiar products they'veat least seen in commercials on TV. When you're exhausted and worried, you optfor familiarity and fall into the brand trap. So, just get your groceries when you’refeeling happy! And not hungry…that’s a dangerous gametoo! Which psych fact impressed you the most? Let me know down in the comments! ,”share it with your friends, and click “subscribe” to stay on the Amazing facts of life!
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